Passbook has its merits, but it'll only flourish if companies believe in it and take advantage of what it has to offer. There's been relatively muted adoption so far, with support coming from Fandango, Starbucks, Walgreens — the usual suspects — while MLB slowly moves toward the digital age. But I think, once everyone jumps onboard, the airline industry in particular, Passbook will have made it.

There are currently only a few select airlines that offer Passbook support, but progress is being made everyday among more and more companies. A complete, compiled list of airlines has been put together, and while ten airlines may not seem like all that much, it's a step forward for Apple's vision of the mobile wallet.

I used Passbook to see a few movies recently, and found the experience to be convenient and painless. I didn't have to wait in lines to purchase/print out tickets, and scanning my phone to get into the theater was simple and worked flawlessly. If only JetBlue would jump into the fray with the other airlines, I'd be a happy camper.

[via Gizmodo]

The full list of compatible airlines is below:

  • Air Canada *new this month
  • American Airlines
  • ANA *domestic flights only
  • Lufthansa
  • Malaysian Airlines
  • Porter Airlines
  • Qantas *new this month
  • Turkish Airlines *new this month
  • United
  • Virgin Australia