Hulu on Wednesday announced that it’s lowering the cost of its most affordable streaming plan, dropping the price to $5.99 a month (from $7.99). The new plan, which includes access to Hulu Originals and over 85,000 pieces of content, otherwise remains unchanged, which means subscribers will still need to endure ads.
The change comes just days after Netflix announced a price increase for all of its plans, with its premium plan now $15.99 a month to stream 4K content. Hulu’s most expensive on-demand plan costs $11.99 per month and features an ad-free experience.
Hulu’s new pricing will go into effect on February 26 for new subscribers. “Existing subscribers will see these changes reflected in their subsequent billing cycle after February 26,” Hulu said.
Additionally, Hulu is raising the price of its Hulu + Live TV subscription plan to $44.99 per month. Currently, the plan is offered for $39.99, and offers access to Hulu’s ad-free on-demand service plus 60+ live TV channels. Customers also get 50 hours of cloud DVR storage.
Every plan offered by Hulu can be changed at any time, which means you can subscribe to Hulu’s cheapest plan one month and switch to Hulu + Live TV for another.