Over the recent holiday break, Netflix released Black Mirror: Bandersnatch, its first ever interactive movie. The idea was not new but the implementation of it was, and Netflix dropped a new featurette that highlights how difficult it was to create an interactive story that puts viewers in control.
Netflix Vice President of Product Todd Yellin leads the featurette, outlining the immense task of creating interactive content. He details how Netflix first experimented with the idea in children’s content, and after getting a taste, expanded the idea further.
To do so, Yellin approached Charlie Brooker and Annabel Jones, the creative force behind Black Mirror to orchestrate the idea. Although hesitant at first, Brooker says he began his idea by jotting down a flowchart, which soon ballooned with countless scenarios.
The task was a big one to take on but the Black Mirror team did a fantastic job with putting together such a compelling interactive story.
Black Mirror: Bandersnatch is now available to stream on Netflix.