T-Mobile has decided to delay its TV service, according to Bloomberg. The video-based product was scheduled to be detailed and released this year, but T-Mobile’s struggling to figure out how it could be different than other video streaming services on the market today.
As a well-respected disruptor in the wireless industry, T-Mobile doesn’t want to introduce a half-baked product that falls short.
Maybe there will be something like Dish Network’s Sling or AT&T’s DirecTV Now. T-Mobile acquired Layer3 TV, and that might indicate a foray into live TV streaming. Some of the world’s largest technology companies are also in this space, though.
It’s unclear what the magenta-loving company will do. The TV service appeared to be an all-in-one entertainment hub for various content providers; however, that’s not exactly unique. Again, other companies, like Amazon and Roku, are dominant with platforms that store apps to distribute content. Unless T-Mobile undercuts them in pricing, it’ll be difficult to chip away at their market share.
With less than two weeks left in the year, it’s not exactly a surprise to hear about the delay. It’d be awful to introduce an entirely new product while everyone focuses on the holidays and their loved ones. Sometimes a delay can be helpful, anyway. T-Mobile wasn’t satisfied with what it could’ve offered in 2018, and that means a better solution should arrive in 2019.
The new T-Mobile might be responsible for this delay, too. T-Mobile and Sprint are working to complete a mega-merger, and both sides need to put all their attention toward that. When the deal closes, the new T-Mobile can pour resources into the TV service and possibly create an unparalleled experience.
Meanwhile, additional time could allow for T-Mobile to incorporate 5G connectivity. If the company offers in-home 5G service, the TV service looks like a logical pairing. T-Mobile could eventually find itself selling wireless, internet, and TV services.
T-Mobile’s 5G network will be rolled out in select U.S. cities throughout 2019.
Whatever T-Mobile decides to do, John Legere and his team need to ensure it provides a big boost to revenue. T-Mobile’s a profitable business, but its tactics in the wireless industry are capital-intensive and don’t allow for much growth. The addition of Sprint’s entire organization will help, though. Now it’s a matter of figuring out how to bring it all together.