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Nintendo Switch and Pokémon Let’s Go Trounce Thanksgiving Weekend Sales

by Ron Duwell | December 1, 2018December 1, 2018 7:30 am EST

If the Black Friday and Cyber Monday sales are anything to base our expectations on, Nintendo is walking tall into what promises to be a huge holiday season. The company trounced all over the competition this past holiday shopping weekend, putting up impressive numbers across both software and hardware sales.

According to Adobe Analytics, the Nintendo Switch itself was the highest selling product on Thanksgiving Day, the fourth highest selling product on Small Business Saturday, and the third highest selling product of any kind on Cyber Monday, losing only to Fingerlings and L.O.L. Surprise each day. These kids toys you have to buy a whole bunch of to get the entire set, compared to the Nintendo Switch, which you only need one of.

And speaking of kids toys you have to buy a whole bunch of to get the entire set, Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! closed out at the fourth best-selling products of Black Friday, losing to Fingerlines, L.O.L. Surprise, and general laptops.

The only other video game products that came close to Nintendo’s dominance was Red Dead Redemption 2, which finished fourth on Thanksgiving and fifth on Small Business Friday. God of War also saw a resurgence on Black Friday, coming in at fifth behind Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! on Black Friday.

And guess what, Super Smash Bros. Ultimate isn’t even out yet! Get ready for another huge week of Nintendo when it launches on Dec. 7.


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Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...