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Don’t Assume the iPhone XR Will Be Global Hit

by Justin Herrick | October 17, 2018October 17, 2018 4:30 pm PST

The iPhone XR arrives in many parts of the world next week, but you shouldn’t count on it being a hot-selling item from the start.

Just as its latest iPhone is about to be released, a new report from DigiTimes says there could be some disappointment on the horizon for Apple and the iPhone XR. Taiwan-based suppliers are worried that demand will be lower than expected. In turn, orders for all components and production across the iPhone line are likely to be reduced.

Taiwan Semiconductor Manufacturing Company (TSMC), which has worked with Apple for several years, might be downgrading its sales guidance for the rest of 2018. It provides the chips for various iPhone, iPad, and Apple Watch models.

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Another supplier that specializes in camera lenses, Largan Precision, confirmed that its shipments are expected to fall in October and continue to do so in November.

 

DigiTimes also lays out the potential impact of the trade war between the United States and China. The tariffs applied to consumers goods might lead to increased prices for Apple’s products. Overall, there’s a waning demand in mobile devices to combat as well. So it’s necessary for the iPhone XR to generate a high volume of sales out of the gate.

We’ll see how this all shakes out for Apple in the coming weeks and months. Be on the lookout for a new iPad Pro, too. Apple’s quietly getting busy as holiday shopping kicks off.

DigiTimes

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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