OnePlus says it’ll soon enter categories that aren’t necessarily mobile-related.
In a blog post, OnePlus TV was announced. While the hardware and software weren’t detailed, the brand discussed its interest in home entertainment. OnePlus feels there’s “so much more” potential for existing TVs but no company pushes those boundaries. Now, with OnePlus TV, we could see major advancements.
The living spaces that we spend most of our time around might be the most important environment, OnePlus suggests. So it sees an opportunity to get active as home entertainment gains connectivity between devices.
Here’s what OnePlus CEO Pete Lau said:
“We want to bring the home environment to the next level of intelligence connectivity. To do this, we are building a new product of OnePlus’ premium flagship design, image quality and audio experience to more seamlessly connect the home.”
It seems that OnePlus will release a full-blown smart TV rather than a set-top box. The blog post covers image and audio quality, so it’d be strange to hype such features for a streaming device. OnePlus could offer high-end features while cutting out the fluff to maintain an affordable price.
The idea could be ambitious, but we’ve seen companies with more resources fail to rattle the industry. Aside from image quality, companies like Samsung and LG haven’t done anything groundbreaking with their smart TVs. Apple, meanwhile, can’t decide how it wants to tackle the competition when consumers don’t have an abundance of interest.
What might be guaranteed, however, is the use of Android TV. OnePlus would be able to take Google’s platform and make tweaks to develop a standalone user interface.
When will it be official? OnePlus doesn’t seem to be anywhere close to unveiling its smart TV, but maybe the upcoming product will be teased alongside the OnePlus 6T. OnePlus’ latest flagship should go official in October or November.