Apple is going to have a new OLED display manufacturer for its new iPhone XS and iPhone XS Max smartphones. The Cupertino company has reportedly enlisted LG Display to manufacture an unspecified amount of OLED panels for the new devices.
According to ETNews, Apple agreed to use LG Display’s OLED smartphone screens after they passed quality tests. The addition of a second OLED manufacturer has been in the works for over a year now since Apple first included an OLED panel in the iPhone X. It reportedly invested $2.62 billion into LG’s OLED production lines last summer to get the business up and running as soon as possible.
The reason for Apple’s interest in seeing LG develop a strong OLED display business is Samsung’s monopoly on the industry. Samsung is the most popular and efficient maker of OLED displays, supplying them for its Galaxy smartphones and countless other products, including Apple’s iPhone X. Samsung has such a stranglehold on the industry, it reportedly charged Apple extra for OLED displays leading towards the higher price of the iPhone X.
Now that LG is in the fold, it should help curb Apple’s dependence on Samsung while strengthening a second player in the OLED market, throwing a wrinkle in Samsung’s monopoly. LG has been supplying OLED panels for smartphones over the last year, most notably the Pixel 2 XL, but it doesn’t come anywhere close to the same level as Samsung.