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Octopath Traveler was the best-selling game in July, says NPD

by Ron Duwell | August 24, 2018August 24, 2018 1:30 pm PDT

Consider this writer’s inner 12-year-old boy to be totally satisfied. Not only is Octopath Traveler a fantastic video game that perfectly channels the experiences of my childhood, it also is the best-selling video game in the United States. Solid word-of-mouth and a niche market of ravenous, insatiable old timers who lived through the SNES and PlayStation JRPG golden years have been drooling for Octopath Traveler since it was revealed last March.

And with the hype machine continuing to roll right into release, enough people bought in to make it a huge success.

Based on physical sales alone, Square Enix’s latest topped the list of the NPDs this month, beating out usual heavy-hitter like Grand Theft Auto V and Nintendo’s triage of Breath of the Wild, Mario Kart 8 and Super Mario Odyssey.

Yeah, those are all old games, and there wasn’t much else in July to compete,  but shut up! Let me have my moment!

The best selling games of the month were:

  • Octopath Traveler
  • Grand Theft Auto V
  • Mario Kart 8
  • Crash Bandicoot: N. Sane Trilogy
  • The Legend of Zelda: Breath of the Wild
  • Far Cry 5
  • Super Mario Odyssey
  • The Crew 2
  • Tom Clancy’s Rainbow Six: Siege
  • Mario Tennis Aces 
  • FIFA 18
  • Lego Incredibles
  • God of War (2018)
  • Captain Toad: Treasure Tracker
  • NBA 2K18
  • Call of Duty: WWII
  • Detroit: Become Human
  • MLB 18: The Show
  • Minecraft
  • Destiny 2

Thanks to the foothold the JRPG found in the retro gaming enthusiast market, video game software sales rose 17 percent over the previous year.

“Year-to-date spending across video game hardware, software, accessories, and game cards is up 17 percent when compared to the same period a year ago…Growth has occurred across all categories of spending, with accessories and game cards driving the largest dollar growth.”

And Nintendo itself is doing especially well in 2018, crushing the summer with solid releases and as the current preferred platform for indie hits.

“Nintendo is the top-selling full game software publisher for both July and year to date. Nintendo Switch is the only platform showing year-on-year growth in full-game dollar sales with gains of nearly 70 percent when compared to a year ago.”

But still, you can’t keep a good JRPG down. Keep on rockin’ Octopath Traveler! I wish I had more free time to play you…


Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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