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Google Retail Store Expected to Compete With Apple Presence

by Brandon Russell | August 17, 2018August 17, 2018 8:30 am PDT

Pretty soon you’ll be able to walk into a store entirely dedicated to Google products. According to the Chicago Tribune, Google is looking to open a 14,000-square-foot store near its Chicago headquarters, a space designed to display its numerous gadgets, including its lineup of Google Home devices.

Google has toyed with expanding its retail presence before. The company has sprouted temporary pop-up shops across the U.S. along with smaller stores inside places like Best Buy. The new dedicated store would provide visitors with the ultimate Google experience as the search giant looks to push its expanding portfolio of products.

Google currently offers smart home devices, smartphones, Chromebooks, and even a digital camera. Expanding into retail will give Google the opportunity to further educate consumers while providing them with the kind of customer service Apple retail stores are known for.

Later this fall, Google is set to introduce a brand new smartphone and is rumored to be working on a smart watch, which could integrate with the search giant’s new coaching feature, which was recently leaked in a new report. Additionally, Google is said to be working on a gaming console that will utilize the cloud to stream games. What better way to push these products than a physical store?

Google’s last attempt to open a retail space involved renovating a location in SoHo before ultimately leasing it out. It’s unclear when Google will open its retail space, but with the busy holiday period in the not too distant future, perhaps we’ll see something sooner rather than later.

ChicagoTribune

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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