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iPhone 8 Plus, Not the iPhone X, Was Apple’s Best-Selling Phone Last Quarter

by Danny Zepeda | July 26, 2018July 26, 2018 4:30 pm PST

The iPhone X may be Apple’s best available smartphone, but it is not its most popular. That title belongs to the iPhone 8 Plus, which was Apple’s best-selling iPhone during the second quarter of the year.

According to data from Consumer Intelligence Research Partners, Apple’s trio of  iPhones—iPhone 8, iPhone 8 Plus and iPhone X—accounted for 54-percent of its iPhone sales during the second quarter of 2018. Of that group, the top seller was the iPhone 8 Pluswith 24-percent. The iPhone X and iPhone 8 followed suit with 17-percent and 13-percent, respectively.

It was thought the iPhone X would be the most popular iPhone just because it is has the best features, but its $1,000 starting price made it a tough proposition for customers. At least in the second quarter of the year, it seems they decided to save a couple hundred bucks, bypass features like an OLED display and Face ID, and just go with the iPhone 8 Plus.

Later this year Apple is expected to release three new iPhones: the iPhone X sequel, iPhone X Plus and a low-cost 6.1-inch iPhone. Though the new third option is the supposed more affordable, Apple is also planning on cutting down the price of the iPhone X follow-up to reach the price point customers are willing to pay, while making the iPhone X Plus the clear-cut premium option.

Beside the three top sellers, the iPhone 7 and iPhone 7 Plus continued to be popular during the second quarter followed by the iPhone SE, iPhone 6S and iPhone 6S Plus.


Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...