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Sony Mobile reportedly taking the exit in several markets

by Justin Herrick | June 28, 2018June 28, 2018 2:30 pm PDT

The entire mobile division will remain intact, but Sony is reportedly pulling out of several markets around the world.

Sony Mobile could be deciding to cease operations in the Middle East, Turkey, and Africa later this year. The rumor, which was heard by insider Evan Blass, reveals the company would like to close down its offices in those locations by October.

It hasn’t been easy for Sony in recent years. The last few flagships were severely disappointing, and that’s because Sony doesn’t do anything remarkable. Take the Xperia XZ1 and Xperia XZ2 as examples. The Xperia XZ1 looked like it was brought back from 2012. Meanwhile, Sony’s Xperia XZ2 is more modern but still way too boring (and expensive) to consider seriously.

Despite the criticism Sony draws, the rumored decision to exit key markets is sad. Sony was one of Google’s earliest partners to promote Android. Also, competition is great for consumers. The more players in the industry, the better off we all are.

Still, you can’t deny Sony did this to itself. The company showed no interest in keeping up with competitors. Rather than embracing change, Sony stuck with dated designs and an awful distribution model.

If this report holds true, we just hope Sony won’t be shuttering its entire mobile division. There must be some fight left in the company to regain momentum. Sony could focus on the affordable portion of the high-end segment, duking it out with OnePlus and Motorola but having an advantage thanks to its name.

Sony might make a formal announcement this summer. TechnoBuffalo has reached out to Sony for a statement, and we’ll update you if we hear back.


Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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