There could soon be a bundle from Apple that includes video, music, and news.
Based on a report from The Information, the Cupertino-based company is thinking about putting all of its services together for an all-in-one subscription. Apple would have its original programming, Apple Music, and digital magazines offered at a single price.
Next year, Apple News is expected to get a premium subscription. That service, which was first reported on back in April, would unlock limitless access to hundreds of magazines (and possibly newspapers). The same subscription would be rolled into the larger bundle when Apple’s video content is ready.
Apple doesn’t have a publicly-known plan to distribute its original programming yet, but a standalone subscription was recently rumored alongside the idea of a bundle. The possibility of going free-to-watch for customers hasn’t been ruled out, either.
Even though the first wave of shows should debut in early 2019, Apple is staying quiet about how you’ll actually watch anything. The big announcement for its video streaming service and perhaps the all-inclusive bundle could come in a few months at the iPhone launch event.
As for Apple Music, the service has been closing in on Spotify to take the lead in music streaming.
Each of these services are expected to be sold separately in addition to joining forces. AppleCare, the extended warranty program for Apple’s products, might be tossed in as well.
Apple wants to decrease its reliance on hardware. iPhone and iPad sales are less impressive these days, so the company would be wise to make services a viable revenue stream into the future.
From other companies’ experiences, subscriptions are an easy way to generate significant revenue.