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Smart speaker owners aren’t using their devices as smart home hubs

by Danny Zepeda | June 22, 2018June 22, 2018 3:00 pm PST

Turns out smart speaker owners aren’t using them the way they were intended, according to a new survey by IHS Markit. The survey took place across the US, UK, Germany and Brazil, and the findings were very intriguing.

Atop the list of functions smart speaker owners use their devices for is for simple queries like asking questions or checking in on news or weather. This shouldn’t be a surprise as it’s the top-billed feature for smart speakers. What was surprising was that playing music came in third.

With devices like the HomePod and Google Home Max, whose primary function is to deliver superb music playing, this is especially surprising. Then again, these two smart speakers retail for $350 and $400, respectively.

The most fascinating result of IHS Markit’s survey was how little smart speaker owners use them to control smart home appliances. One of the biggest selling points for smart speakers is promising the capability to control smart home appliances, such as turning off the lights, adjusting the temperature or playing shows on the TV. Yet only six percent of smart home owners actually use them for that.

That should change as more connected devices start to make their way into the market.

“While devices like thermostats, connected appliances and door locks are important in their own rights, smart speakers will ultimately be the primary disruptor for smart home deployments, and the means by which consumers interact with all other devices,” IHS said.

IHS Markit

Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...