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Apple taps Sesame Workshop for new children’s programming

by Justin Herrick | June 21, 2018June 21, 2018 12:00 pm PDT

The non-profit organization that oversees Sesame Street will be producing children’s programming for Apple’s upcoming video streaming service. Apple announced a new partnership with Sesame Workshop to create live-action and animated series.

Sesame Street will not make its way over to Apple’s service. HBO has exclusive rights to the show, and PBS airs repeats on its member stations. The deal between Sesame Workshop and HBO for Sesame Street doesn’t expire until 2022. Apple will instead receive entirely new content.

It’s the latest pickup for Apple Worldwide Video, which has been signing well-known names to deliver original programming for the service expected to launch in early 2019. Apple has already reached deals with Steven Spielberg, Reese Witherspoon, and Oprah Winfrey among others.

Reports suggest Apple is interested in children’s programming just as much as adult-oriented content.

Sesame Workshop has nearly five decades of experience making educational content for children. Over its history, characters like Elmo and Big Bird have become recognizable around the world. For Apple, Sesame Workshop is tasked with starting fresh and assemble new characters.

Apple is still thinking about how it’ll distribute the growing slate of original programming. There’s a chance everything is free-to-watch on the TV app, but Apple could attach a subscription to generate new revenue.

With such a diverse group of content creators involved, Apple’s service should turn out to have something for everyone. Now we’re just waiting to hear how we’ll actually be able to watch stuff from it.

Variety Sesame Workshop

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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