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Here’s how Apple might distribute original programming

by Justin Herrick | June 18, 2018June 18, 2018 8:00 am PDT

The original programming being put together for Apple’s video streaming service still needs a home. So far, we haven’t heard directly from the company how it’ll distribute content.

Apple is considering a number of options, according to Recode. The video streaming service could be free, or it could have a subscription attached. With so many products and services offered by Apple, there could even be an all-in-one subscription to entrench customers in its ecosystem.

To watch the content, you might have to pay a subscription. One television executive revealed Apple is thinking about selling a cheaper-than-Netflix subscription. The biggest player in video streaming currently sells access to its entire catalog for $11 per month.

Apple is also interested in bundling its services together. The same subscription could get you the video streaming service in addition to Apple Music and AppleCare.

The alternative to those two possibilities is making everything free for its customers. Apple could deliver its own content directly to the iPhone, iPad, Apple TV, and Mac. It would make outsiders jealous they’re not part of Apple’s ecosystem if the content turns out to be award-winning caliber. The TV app is already used as an entertainment hub, so there’s a solid user base present today.

The Cupertino-based company is making a significant investment in original programming. Following last year’s pickups involving Reese Witherspoon and Steven Spielberg, Apple announced a multi-year agreement with Oprah Winfrey. Apple is being very selective about who it works with, but all of the names are extremely well-known around the world. There’s a clear choice that quality matters more than quantity.

As of now, it looks like the first batch of content will arrive early next year. Apple Worldwide Video, a division with industry veterans overseeing matters, has been reported to have March 2019 on its calendar. Apple is developing around a dozen projects at this time.

The idea of rolling out its original programming slate in a little more than six months isn’t far-fetched, but Apple would need to explain its strategy to the public soon.

During its hardware-focused event in September, the company could give a segment to video streaming. Then we’ll know exactly how Apple plans on getting viewers and monetizing the content.

Recode 9to5Mac

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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