Xiaomi’s next flagship, the Mi 8, will be announced on May 31. On Tuesday the company started teasing the launch event coming up at the end of the month.
Expect the introduction of the Mi 8 to be grand as Xiaomi celebrates a milestone in 2018. It could be launched as the Mi 8 Anniversary Edition since the number is considered lucky in China.
There’s already some speculation as to what the phone will include, too. Aside from having a 6-inch display with 18:9 aspect ratio and Qualcomm’s Snapdragon 845, the Mi 8 could ship with an in-display fingerprint scanner as well as facial recognition.
Other rumored specs are 8GB of memory, a 4000mAh battery, and fast-charge technology. Xiaomi will go all-in on premium components because, in addition to this being its latest flagship, the eight-year anniversary needs everything to generate buzz.
The launch event will be held in Shenzhen at a venue holding 5,000 people. So this announcement is being taken seriously by Xiaomi. Rather than trotting out yet another phone, it wants to really celebrate its story from nothing to something in the competitive mobile industry.
Though you don’t hear about Xiaomi often unless you’re in a market where its products are sold, the brand is growing fast. Xiaomi is entering Europe starting with France and Italy.
By early next year, we could see Xiaomi makes its play for the United States. Its mobile devices are being tested on U.S. networks, and Xiaomi’s said it would like to arrive by the end of 2018 and or the start of 2019. Perhaps the Mi 8 will serve as a launching pad in additional markets in the near future.