Apple is looking for a price reduction from Samsung for the OLED panels it will supply for the iPhone models in 2018. Digitimes reports that Apple and Samsung have entered negotiations for the next crop of OLED panels to be provided for Apple’s next-generation iPhones, and Apple wants the prices to come with some form of discount.
In switching to OLED panels for the iPhone X last year, Apple went into business with Samsung and was completely at its mercy with Samsung being the sole OLED panel supplier right now. It was a long play move, as it expected LG to be ready to provide OLED panels this year, but LG has struggled to keep up with production.
Even though LG stumbled with OLED production this year, Apple is still expected to retain its services in the future. It has invested significantly in LG’s panel branch in hopes of creating some competition to combat Samsung’s monopoly in the sector as OLED becomes much more prevalent in mobile devices.
Apple is now returning to its frenemy Samsung and is asking for a price reduction of the OLED panels it will need for this year’s iPhones. In return, Apple is promising to order a much higher volume of panels this time around – up to 100 million OLED panels.
Apple is expected to announce three new iPhone models this year: a second generation iPhone X, iPhone X Plus and a low-cost model with an LCD panel. The first two will occupy that large number of OLED panels Apple is seeking from Samsung.