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Sharp is continuing to bring its 8K TV to the rest world

by Danny Zepeda | April 21, 2018April 21, 2018 10:00 am PST

As 4K TVs become more readily available to consumers, the next natural step in the evolution of television is a step up in resolution. That would be 8K, and while many companies have experimented with 8K TV concepts, Sharp is continuing to bring the first 8K TV to consumers worldwide.

At IFA Global Press Conference 2018, Sascha Lange, Vice President of Marketing and Sales of Sharp announced the 70-inch 8K TV called LV-70X500E (which is already available in Japan and China) is coming to Europe. Equipped with a high contrast resolution of 7680 by 4320, it is going to be the first 8K TV available in Europe to your average consumer.

The stunning 70-inch display was on display during the Global Press Conference and I can attest to its stunning sharpness. Looking at stock footage is a vivid experience with colors popping and details gleaming through the pixels.

During the presentation, Lange took some time to talk about Sharp’s journey into 8K and why this TV technology is much more than overkill. One of the biggest benefits of 8K TVs is the size of the panel. Right now, the average TV measures between 55 and 65 inches. Anything over 70 inches is quite rare, but with 8K, 70 inches will be the starting point with 100-plus inch TVs as the possible norm in the future.

While boasting about the benefits of 8K, Sharp was also upfront about some of the challenges this technology faces – mainly, the lack of content. If 4K content is quite scarce, that makes 8K content non-existent. However, that doesn’t mean a path isn’t being paved for the content right now.

Sharp is doing so with its 8K TV, and as the continued availability of 8K cameras and services like YouTube continue to grow, 8K content will one day become easily accessible. For the time being, its main benefit will be upscaling content.

So how much will this bad boy cost? A hefty €11,999, or about $14,800. That isn’t cheap, but its the price for trailblazing technology. The LV-70X500E will be available in Europe later this month. Unfortunately, there is still no specific timeframe for when Sharp is bringing the 8K TV to the U.S. as of right now.

Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...