There are no active ads.

Huawei considered the notch years ago, but it’s not bitter

by Justin Herrick | April 19, 2018April 19, 2018 2:00 pm PST

Huawei’s latest flagship, the P20, stands out for a variety of reasons. It comes in this stunning Twilight color that shifts as you move the phone, and the P20 Pro is an even stronger model that has a three-camera setup on the back. But there’s also a notch at the top of its display. Just like Apple’s iPhone X, the P20 uses the notch to bring the display close to the edges.

Many are calling out brands big and small for not using their own designs. Not so fast, says the Chinese behemoth. It turns out Huawei first thought about using a notch as far back as 2014. While the design feature was never implemented, the company still says it was ahead of the industry.

The company had one built “three to four years ago,” but the uncertainty of how consumers would react prevented it from ever reaching the public.

During an interview with Forbes, Huawei’s Li Changzhu revealed the company just wasn’t satisfied with its notch. The executive explained that, in Asian markets, symmetry is everything. Since a notch would break any possibility of symmetry, Huawei decided against using one.

Here’s part of the interview:

“Consumers, especially those in China, like symmetry, and the notch is not perfect in Chinese culture. They like squares or circles–like rounded corners [of the display]. That’s perfect.”

The mobile chief admitted that Apple’s decision was fueled by “courage.” It’s a nod, of course, to 2016 when Paul Schiller described the removal of the headphone jack on the iPhone 7 with that one word. Huawei isn’t knocking Apple for beating it to the

As a wise man named Ricky Bobby once said, “if you’re not first, you’re last.” And Huawei has no problem accepting that it missed the opportunity to be recognized as a pioneer. When people discuss notches, they instantly refer to the iPhone X. Apple has seemingly made the notch mainstream as throughout the year we’re going to see a number of mobile devices launch with a similar look.

Moving forward, Huawei says it’s committed to experimenting with new ideas. Li finished his interview by saying “more bold” choices will be made. Who knows what’s in the pipeline, but maybe Huawei will create the next industry trend adopted by everyone.

Forbes

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

Advertisement

Advertisement