Best Buy and Amazon have entered into a partnership that brings the electronics retailer new televisions that have built-in Fire TV capabilities.
While the e-commerce giant still hasn’t created its own unit, it will give Amazon’s platform a boost by being available on more televisions in more locations. Best Buy, meanwhile, raises the number of products in its inventory that have some attachment to Amazon.
Amazon’s seen its Fire TV and Fire TV Stick achieve widespread success. As a set-top box and then a dongle, the streaming devices have sold millions of units worldwide. So it expanded to include televisions from partners like Element and Toshiba. The functionality is the same as on the streaming devices, but it’s integrated into a television rather than living within a separate input.
With built-in Fire TV capabilities, owners of these new televisions have access to a vast catalog of apps and games. Amazon says it hosts more than 500,000 TV episodes and movies from various content providers.
If you’re a cord cutter, there’s also the option to subscribe to a live TV streaming service like Sling TV or PlayStation Vue. These new televisions sold by Best Buy could then be your all-in-one stop for entertainment.
Insignia, which is owned and operated by Best Buy, will be joined by Toshiba as the go-to brands for Fire TV Edition televisions. The partnership calls for more than ten 4K and HD models to launch beginning this summer.
The benefit for consumers is seeing these televisions in stores before pulling the trigger. Although online shopping is massively popular, people still like to see televisions for themselves until they make a decision. Since Best Buy is the largest electronics retailer in the United States and Canada, it makes sense for Amazon to put its platform in front of a bigger audience.
None of the upcoming models have been announced, but that’ll probably happen within the next few weeks. Based on the brands Best Buy and Amazon are relying on, you should expect these Fire TV Edition televisions to be on the affordable side. Amazon, of course, wouldn’t have it any other way.