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Instagram taking from Snapchat again with ‘Nametags’

by Justin Herrick | April 10, 2018April 10, 2018 11:00 am EST

As the struggles at Snap continue playing out publicly, Instagram aims to build on its lead. It’s doing so without actually making anything unique.

The Facebook-owned service is known for borrowing features made popular by Snapchat, but that hasn’t hurt business. Instagram is thriving and sees more daily active users than its main competitor. Next up? Nametags, a spin on Snapchat’s QR codes.

Instagram’s always made it pretty straightforward to follow others. If you know their name or username, type that into the search bar and hit the follow button. The service has also added the option for quick follows through a dedicated button display on recommended profiles. With Nametags, Instagram wants to go a little further with how people connect.

Your Nametag is a custom image that other users can scan using the Instagram Stories camera. Unlike what Snapchat offers with QR codes, your Nametag can have different background gradients and graphics attached. It’s much more personalized.

When you want to pull up your Nametag, you’ll go to your profile and hit a square-like icon.

Everday users might not see the immediate benefit of this feature; however, businesses and influencers could take advantage of Nametags. The creative aspect of Instagram means a Nametag could be put on merchandise like clothing or even receipts.

TechCrunch, which discovered the feature through one of its readers, didn’t say when Nametags could arrive.

The wait is also ongoing for voice and video calling. Last month, it leaked that Instagram put in the framework for improved direct communication. While it still hasn’t started rolling out to any users, there now seems to be a possibility that Instagram is preparing a massive update that’ll bring a number of new features all at once.

Whenever these features are released, it’ll deliver yet another blow to Snapchat. The service created by Snap has been struggling to increase revenue and turn a profit. Its latest update has also been widely panned. Users have grown so frustrated that they’ve migrated to Instagram Direct.

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...