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ZTE Iceberg smartphone concept goes notch crazy with dual display notch

by Brandon Russell | April 9, 2018April 9, 2018 1:00 pm PST

When every new phone features a display notch, how does a company stand out? Why not try two display notches?

In ZTE’s latest concept, dubbed Iceberg, the company proposes a smartphone design with two display notches, one on the bottom and one on the top. Because why not? On IF World Design Guide, the approach to the concept is explained:

The ZTE Iceberg uses a seamless glass connection technique to combine two pieces of glass as one unibody, which makes the phone resemble a fragment of ice. The four corners of the phone are transparent to reveal the essential beauty of the glass material. The effect is beautiful and mysterious.

The device features front-facing speakers and wireless charging technology. As for the double notch design, ZTE says the approach is “so that both sides of screen can realize the interactive function of the system, which is convenient and quick.”

It’s an interesting concept, though encasing the entire phone in glass means one drop can put the device out of commission for good. Our devices are already fragile enough, so it seems like a step backwards for ZTE to combine two pieces of glass as one unibody.

There’s no indication as to whether Iceberg will exist as a product, though IF World Design Guide lists a potential launch date of “after 2018.” By then, will other companies jump on the double notch trend, or will notches be eliminated by then?

One thing’s for sure, if you aren’t smitten with the notch trend, ZTE’s newest concept won’t win you over. But there’s something charmingly quirky about the dual display approach, which is so crazy it just might work, especially if it features front-facing speakers.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.

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