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Baseball throws first pitch on Twitter this week

by Justin Herrick | April 4, 2018April 4, 2018 10:00 am EST

Twitter will continue live-streaming baseball games this year.

The social network announced that it reached an agreement with Major League Baseball (MLB) to put out-of-market games on its platform in 2018. Last season, the two sides had a similar arrangement that turned out to be a success. MLB sees it as another way for fans to consume the sport away from television while Twitter gains additional real-time content.

Each week there will be a game streaming live on Twitter with an entire month’s schedule announced ahead of time. So you’ll know in advance if your favorite team has any upcoming games that can be viewed on your timeline.

Although it’s a global platform, access to MLB games on Twitter is limited to users in the United States. You also won’t be able to watch on Twitter if you’re located in the market where a game is being played. If that’s the case, you’ll have to go through the local broadcaster’s app.

Facebook, too, renewed its deal to carry baseball. It’s a similar structure in which, during the 2018 season, games will be streamed live on Facebook Watch. Both companies will be restricted to games taking place on weekday afternoons, however. MLB gives traditional partners like ESPN and FOX primetime slots with no catch. Even regional sports networks are protected from having their games stolen by tech companies.

Twitter’s first game of the season will be between the Texas Rangers and the Oakland Athletics on Thursday, April 5. The game starts at 3:35PM ET, and it’ll be available on mobile and web as well as connected devices where Twitter is offered.


Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...