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LG G7 will have a useless additional name tacked on

by Justin Herrick | April 3, 2018April 3, 2018 6:00 am PST

The next flagship from LG should launch in April or May, but there’s been conflicting information regarding its name. Months ago, the company confirmed it would rebrand the G series due to declining sales for the entire mobile division. LG considered the reboot as a way to spark sales that have been otherwise disappointing. But now it looks like the same old naming is returning with one extra word, and it’s not a good one in the slightest.

LG must’ve gotten cold feet. It’s either that or the company couldn’t think of anything fresh and exciting, which is hard to believe because the new name is the old name but worse. If anything, LG should’ve made no changes at all. The small-yet-odd change makes it seem the company felt forced to do something.

As you’d expect, mobile industry insider Evan Blass is the source revealing LG’s puzzling decision to embrace the G series again but add an unnecessary word. Go ahead, keep scrolling to see the name of its 2018 flagship.

When LG announces its high-end phone in the coming weeks, it’ll have the name “G7 ThinQ” front and center for the world to see.

The name isn’t completely random, either. LG started rolling out ThinQ last year for connected devices like home appliances and televisions. A few months ago, the company launched the V30S ThinQ at MWC 2018. Artificial intelligence is rising across all categories, so it would seem LG wants to ensure consumers know its integrated into every product. That’s, well, ridiculous because the average person doesn’t know (or care about) what ThinQ means.

Even if the name is less than ideal to us, the specifications for the phone will be a different matter. The G7 ThinQ is said to feature a 6-inch (3120×1440) OLED display with a notch at the top, Qualcomm’s Snapdragon 845, and a dual-camera setup on the back. LG knows it has to rival Samsung and the Galaxy S9, and a loaded spec sheet will be here for sure.

Previous reports suggest the LG G7 ThinQ will be introduced in April followed by a release in May, meaning we’re closing in on an announcement.


Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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