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More affordable Pixel phone en route for this summer

by Justin Herrick | April 2, 2018April 2, 2018 6:00 am PST

If you want a Google-made phone, soon you might not have to purchase the Pixel 2. There could be a cheaper Pixel released this summer.

Rather than relying on third-party manufacturers to grow Android in regions where mobile devices are booming, Google plans to take control of its path. Products like the Pixel 2 and Pixelbook are set to be released in additional countries later this year, but it’s budget-friendly hardware intended to grow the company’s brand worldwide.

Google is aiming to launch a mid-range phone as early as July, according to the Economic Times. Details on the product are light, but the company’s been heavily interested in countries like India where there’s still so much growth left.

Last month, the company is said to have hosted trade meetings laying out its plans for expansion.

Here’s what one retailer said about the Google’s thinking:

“Google is excited about the expansion of the consumer products business in India with the advent of cheap 4G internet led by Reliance Jio and other operators which it says will help to realize maximum potential of these products.”

It’s the rise of high-speed data in more parts of the world that has the company’s attention. On top of that, Google did experience success when the Nexus line was still around. So there’s proof that the company could be successful by rolling out a cheap Pixel. Consumers would get a mobile device that’s both affordable and capable.

Along with the mid-range Pixel, Google would offer the Pixelbook and its smart speakers where they’re not already available. The company wants to be seen as a brand serving every segment.

The next flagship, presumably called the Pixel 3, would remain on track for a launch in the fall. Despite the cheaper alternative going official in July or August, Google wants to keep its high-end model arriving after Apple’s launch event. But there could be significant interest in a ‘cheap Pixel’ since so many have viewed the Pixel 2 as overpriced.

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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