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Huawei to continue push into U.S. despite government pushback

by Danny Zepeda | March 31, 2018March 31, 2018 9:00 am PST

Huawei will continue its push into the U.S. market despite growing opposition. That was the sentiment delivered by CEO Richard Yu in a email to CNET as the company grapples with a rough stretch in its expansion into the U.S. market.

For the past couple of years, Huawei has been one of the top smartphone makers in the world—and that was with a nonexistent footprint in the U.S. 2018 was going to be the year it broke into the States, but unforeseen hurdles drastically curtailed those ambitions.

Carriers pulling support, government agencies warning against using its devices, and even getting busted for posting fake reviews—Huawei has seen it all.

Yu’s fervor, however, has not swayed, promising to continue to fight the good fight.

“We are committed to the US market and to earning the trust of the US consumers by staying focused on delivering world-class products and innovation,” extolled Yu in the email.

Huawei recently unveiled its latest flagships, a trio of P20 devices (Lite, standard and Pro models), one of which comes with the first triple camera system on a smartphone. The P20 Pro in particular looks very interesting. However, considering how difficult it’ll be to buy, its impact in the U.S. market will be negligible unless Huawei lands carrier support.

As that move hangs in the air, Huawei will instead focus on creating brand awareness with consumers. One of the first things it wants to instill in customers is trust in the brand.

“We recognize we are not a known brand in the US and we need to build our brand here,” continued Yu. “Our first step is to win the trust of consumers.”

CNET

Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...

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