Apple on Thursday announced music videos are getting their own section inside Apple Music. The update arrives alongside the release of iOS 11.3.
Music videos have always been a major part of Apple Music since its debut in 2015. Apple seems to be embracing the added perk even more so moving forward.
Within the browse tab now will live a dedicated music video section. It will highlight prominent videos well as its exclusives. It is part of Apple’s embracement of exclusives to make its services more alluring. It has done so with hits songs from Drake and Anderson .Paak and music videos too – Drake’s “Hotline Bling” was an Apple Music exclusive.
Currently, the music video for Beck’s new single “Colors,” which is directed by Baby Driver director Edgar Wright, and A Tribe Called Quest’s “The Space Program” can only be seen on Apple Music. Apple also curates video playlists for categories such as “Today’s Video Hits, “Plug Videos” and “A-List: Pop Videos.”
The new music video section is already showing up for Apple Music users on iOS and Mac. Users can see these playlists but they can’t watch the videos unless they have an Apple Music subscription. A prompt comes up when you select a video urging users to log into their Apple account to access the content.