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Motorola swaps leaders as brand seeks global identity

by Justin Herrick | March 26, 2018March 26, 2018 11:00 am EST

Motorola doesn’t quite have the same brand loyalty as it did back in the day. But the Lenovo-owned company isn’t shutting down anytime soon. In fact, the company says it will be announcing the first new products for 2018 next month. There are just some changes within the company happening before anything is unveiled.

It’s a familiar name taking over. Aymar de Lencquesaing is stepping down, and replacing him is an individual who led the company’s Latin¬†America business. Sergio Buniac brings over two decades of experience at Motorola alone to the top leadership position.

The brand is now ranked second in Latin America, which makes sense considering more affordable hardware does well in many of the region’s countries. Motorola’s released products like the Moto G and Moto E as low-cost alternatives to high-end phones that can be rather pricey. Along with the announcement of a leadership change, Motorola confirmed its grateful that customers have stuck around during its transformation in recent years.

As mentioned before, new hardware will be made official in April. It’s expected that the Moto G6 and Moto E5 families are launched before a new flagship comes along.


Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...