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Rumored pricing for new iPhone models gives some relief

by Justin Herrick | March 26, 2018March 26, 2018 10:00 am PST

You probably don’t have to worry about paying even more money for the best iPhone in 2018.

The two leaders in the mobile industry tried something different last year. We saw both Apple and Samsung release traditional flagships but with much higher prices than in the past. While it may not have worked out very well for Samsung, Apple’s iPhone X was well-received despite being priced at $999. And the company will apparently stay right where customers seemed comfortable for a more advanced iPhone.

Apple isn’t going to up pricing yet again, according to RBC Capital analyst Amit Daryanani.

With three new iPhone models expected to launch later this year, Apple will need to figure out a way that makes each an enticing buy. Most of the specifications should be the same, but the screen size will differ. Apple is reportedly planning 5.8-, 6.1-, and 6.5-inch varieties.

If you’re trying to avoid breaking the bank but still get a new iPhone, the 6.1-inch model should come in at $700. The catch, however, is that you won’t get an OLED display. Apple will use an LCD display to keep costs down.

The other two models will each ship with OLED displays. With the 5.8-inch model, Apple hopes to replicate the shape and size of the current flagship but lower the price. Daryanani says it will cost $899 to start. Then, with the iPhone X Plus and its 6.5-inch display, you’ll have to pay $999. So the iPhone X Plus would replace the iPhone X in terms of pricing.

Apple would be wise to keep the most expensive iPhone’s starting price at no more than $1,000. There’s been some hesitation among consumers to pay that amount of money, and the iPhone 8 has come across as a boring alternative. Everyone wants to see groundbreaking products without sky-high price tags attached.


Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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