The lowest end Apple laptop that can be purchased right now is the $999 MacBook Air. However, that is changing in 2018. According to reliable KGI Securities analyst Ming-Chi Kuo, Apple is planning to release a cheaper version of the MacBook Air some time in the second quarter of 2018.
For the past few years, it seemed the MacBook Air’s end was inevitable. After all, it was replaced by the MacBook as Apple’s marquee slim laptop and its lack of noticeable upgrades didn’t make it an appealing purchase. The most appealing part of the MacBook Air was its price. In a turn of events, it appears Apple is doubling down on the price appeal of the MacBook Air.
With the cheaper MacBook Air, Apple will delve into a category it has rarely reached into: sub-$1,000 computers. Kuo states the reasoning for this is to stimulate sales on Apple’s part.
The bigger question for this cheaper MacBook Air is what kind of specs should be expected. Apple’s current 13-inch MacBook Air priced at $999 comes with a dual-core Intel i5, 8GB of RAM and 128GB of storage. It’s still unclear how exactly Apple would go about offering a computer that is cheaper without sacrificing too much on specs.
Kuo went on to report that upgraded AirPods are on the way and HomePod demand has been “mediocre.” The former confirms a previously reported story, while the latter was to be expected given the niche category Apple’s smart speaker was entering.