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Gentle Giant at Toy Fair 2018 – Preparing for the mass market

by Sean P. Aune | February 23, 2018February 23, 2018 11:30 am PST

Gentle Giant has long been a favorite in the collector and specialty circles, but in 2018 it is looking to broaden its horizons and has a number of products it plans to do so with.

While you may cruise into a Toys R’ Us and see some of these products, this certainly doesn’t mean the company is giving up on its roots and still has numerous products planned for the higher-end collectors market. Starting with Marvel we can enjoy a journey through the history of Wolverine with four statues.

Meanwhile, the Squirrel Girl status shown in the gallery below will be the company’s first flocked statue, just adding to its adorable nature.

Where we get into the new wide release products is the Tiny Tins. These will be bling bag items that reproduce the metal lunch boxes of old while also producing entirely new designs. As for Micro Bobbles and Super Stills, we’ll let Gentle Giant explain those to you.

Super Stills – Gentle Giant Ltd. has been making direct market licensed busts of top shelf entertainment properties and franchises for close to two decades. Now we are extending that expertise to reach new audiences and find new collectors by making our highly detailed models more accessible for the mass market. With the new PVC SuperStills line Gentle Giant Toys is sticking close to our roots and changing the materials but not the care and attention to detail we pour into each bust. Using high grade PVC we are translating the most iconic characters in entire Star Wars and Marvel universes into dynamic and affordable mass-market display pieces.

Micro Bobbles – The Marvel Universe just got a little more adorable with Gentle Giant’s new Marvel Micro-Bobbles line. These stylized heroes from across the Marvel Universe are presented blind-bagged in a fun, new, original, bobble-head style. Each bobble–head character features a suction cup that helps define their characteristic action. Collect them all to create your own epic battles of good vs. evil!

(By the way, if you notice any of the “no photography” signs in the pictures, press were given permission to shoot photography, we weren’t wallking on the wild side)

Turning out attention to Star Wars, Gentle Giant will be rolling out some nicely done bookends of stormtroopers and Darth Vader, but they will be sold in an unusual way. Instead of being sold in pairs they will be offered individually so that you can choose if you want one of each or a matching pair of either design.

Gentle Giant will also be finishing off its Empire Strikes Back series of bounty hunters so you can finally have all of them on your shelf.

In addition to the high-end merchandise, you can also expect to see Star Wars Tiny Tins as well as the return of Bust-Ups and the launch of blind box enamel pins. The first series will celebrate the first six Kenner Star Wars figures.

Finally, a new line of products for the company will be called Fleet Flyers and will focus on Star Trek Discovery for its first series. This line of miniature Star Trek ships will be a bit different in that they will come on articulated arms so that you can create space battle scenes on your desk or just want to change up how things look every so often.

All-in-all, it looks like an exciting year for Gentle Giant and one we plan on watching it intently.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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