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Mattel roars into Toy Fair 2018 with new dinosaurs, cars, and more

by Sean P. Aune | February 22, 2018

Mattel roared into Toy Fair 2018 like a dinosaur, which was fitting as the iconic toymaker has just about everything you can dream of planned for the Jurassic World franchise this year.

It’s impossible to go over everything they showed off, and we’ll let Mattel’s info speak for itself, but the Jurassic World Super Colossal Tyrannosaurus Rex and Imaginext Jurassic World Walking Villain Dinosaur were definite standouts.

Jurassic World Basic Figure Assortment (FMM00)
SRP: $7.99 | 4+ years | Available: Spring 2018
• The Jurassic World figure assortment features aspirational characters inspired by the movie and sculpted in 3 ¾” action scale.
• Collect figures of your favorite characters like Owen and Claire to play out the action from the new film.
• In this scale, these action figures are perfect for kids to play alongside the dinosaur figures in a way that is authentic to the action from the movie.
• Sold separately
o Available: Owen & Baby Blue, Owen with shield and protective gear, Claire & stegosaurus, Mercenary & dimorphodon, Mercenary & ankylosaurus,

Zia & stegosaurus, Lockwood Battle Owen with accessories and Wheatley with accessories
Jurassic World Roarivores™ Assortment (FMM23)
SRP: $14.99 | 3+ years | Available: Spring 2018
• This assortment of dinosaur action figures is inspired by the movie and feature push button sound activation and a signature attack move iconic to its respective species.
• The Jurassic World Roarivores™ assortment includes the Triceratops, Baryonyx, Metriacanthosaurus, Allosaurus, and more.

Jurassic World Rip-Run Dinos™ Assortment (FMM32)
SRP: $14.99 | 3+ years | Available: Spring 2018
• This Jurassic World Rip-Run Dinos™ assortment is inspired by the movie and features figures that launch by inserting the ripcord into each and letting it rip for fast action.
• Kids will love to race the Blue and Owen rip-run figures.
• Sold separately
o Available: Velociraptor “Blue” and Owen & Motorcycle

Jurassic World Action Attack™ Assortment (FMW87)
SRP: $19.99 | 3+ years | Available: Spring 2018
• This Jurassic World Action Attack assortment features dinosaur action figures inspired by the movie with realistic sculpting, authentic decoration and a dramatic battle strike feature.
• This assortment includes dinosaurs like the Stegosaurus, Carnotaurus and Suchomimus (Available Fall 2018).

Jurassic World Villain Dino Figure (FVW27)
SRP: $19.99 | 3+ years | Available: Spring 2018
• The Jurassic World Villain Dino is a must have for kids collecting the action figures and dinosaurs from the new Jurassic World line.
• **Name Subject to Change**

Jurassic World Ultimate Feature Villain Dino Figure (FLY53)
SRP: $24.99 | 3+ years | Available: Fall 2018
• There’s a new villain in Jurassic World: Fallen Kingdom and this terrifying dinosaur figure, inspired by the movie, includes all the character’s unique and creepy features.
• **Name Subject to Change**

Jurassic World Real Feel Skin Mosasaurus Figure (FNG24)
SRP: $29.99 | 3+ years | Available: Spring 2018
• The Mosasaurus is a huge swimming creature that blew fans away in the first movie and will soon make a return in Jurassic World: Fallen Kingdom this summer.
• This action figure comes in a massive size and includes a realistic sculpt with features authentic to the dinosaur.

Jurassic World Thrash ‘N Throw Tyrannosaurus Rex™ Figure (FMY70)
SRP: $39.99 | 4+ years | Available: Spring 2018
• The Thrash ‘N Throw Tyrannosaurus Rex™ is inspired by the movie and has all the action features iconic to this fan-favorite species.
• This figure includes stomp and roar sound effects, as well as an innovative tail-activated thrash & throw feature.
• Kids will love acting out their favorite movie scenes and creating their own
action with this awesome Thrash ‘N Throw Tyrannosaurus Rex™.

Jurassic World Mini Dino Assortment (FML69) **NOT SHOWN IN GALLERY**
SRP: $3.49 | 3+ years | Available: Fall 2018
• This assortment of mini dinosaur figures features realistic sculpting, authentic decoration and one to two points of articulation iconic to its respective species.
• The line includes 28 dinosaurs for kids to collect like the T.rex, Blue, Stegosaurus, Pteranodon, Carnotaurus, Baryonyx, Apatosaurus and more.

Jurassic World Mini Dino 3-Pack Assortment (FPN72) **NOT SHOWN IN GALLERY**
SRP: $9.99 | 3+ years | Available: Fall 2018
• This 3-pack assortment features two-mini dinosaur figures plus one-exclusive mini dinosaur figure.
o Available: Jurassic World Mini Dino 3-Pack Pack (Apatosaurus, Dilophosaurus, Metallic Villain Dino); Jurassic World Mini Dino 3-Pack Assortment Pack (Baryonyx, Ankylosaurus, Velociraptor “Blue”)
• Each collectible mini dinosaur has realistic sculpting, authentic decoration and one to two points of articulation iconic to its respective species.

Jurassic World Story Pack Assortment (FMM49) **NOT SHOWN IN GALLERY**
SRP: $14.99 | 3+ years | Available: Fall 2018
• This story pack assortment features a variety of key characters and accessories featured in the movie so kids can recreate chase and capture action scenes or make up their own adventures.
• Sold separately
o Available: Claire & Gyrosphere and Owen & Blue

Vehicles
Jurassic World Gyrosphere Blast Vehicle (FMY86)
SRP: $29.99 | 3+ years | Available: Spring 2018
• This Gyrosphere Blast Vehicle is inspired by the vehicles in the movie and is the perfect scale to play alongside the Jurassic World action figures and dinosaurs.
• Action figures and raptors can fit inside this vehicle that also launches for extra action.

Matchbox® Jurassic World Figure Compatible 12” Vehicle Asst (FMY60)
SRP: $19.99 | 3+ years | Available: Spring 2018
• These amazing 12-inch vehicles with lights and sounds inspired by the Jurassic World franchise have full interior with working doors and realistic sounds and lights for reenacting favorite movie moments.
• Compatible with 3.75″ action figures (not included).
• Sold separately
o Available: Off-Road Rescue Rig, Deep-Dive Submarine™ Vehicle

Jurassic World Matchbox Jeep with Net Launcher + Dino (FNP46) **NOT SHOWN IN GALLERY**
SRP: $22.99 | 3+ years | Available: Spring 2018
• This 8-inch Jeep, featured in the movie, has oversized wheels and net trapper to capture dinosaurs.
• Compatible with 3.75″ action figures (not included) for re-enacting favorite Jurassic World moments and comes with a Dimorphodon dinosaur figure.

Hot Wheels® Jurassic World™ Character Cars **NOT SHOWN IN GALLERY**
SRP: $3.99 | 3+ years | Available: Spring 2018
• Hot Wheels® has reimagined your favorite Jurassic World™ dinosaurs as cars for fans of all ages to collect and recreate the epic action from the film.
• Hot Wheels® Jurassic World™ Character Cars include unique details authentic to each dinosaur from the film.
Role Play Product

Jurassic World Chomp ‘N Roar Mask Velociraptor “Blue” (FMB74)
SRP: $34.99 | 6+ years | Available: Spring 2018
• With the Chomp ‘N Roar Mask kids can finally transform into Blue and recreate the epic action from Jurassic World
• The mask features realistic details like skin texture and color, real moving eyes and teeth.
• Take the fun to the next level with the three sound modes.

Jurassic World Velociraptor “Blue” Claws (FNG98)
SRP: $14.99 | 3+ years | Available: Spring 2018 • With Blue’s Claws kids can act out the epic action from Jurassic World • These flexible and bendable claws feature realistic details and are the perfect dinosaur role play item.
Jurassic World Mask Assortment (FLY92) **NOT SHOWN IN GALLERY**
SRP: $12.99 | 6+ years | Available: Spring 2018
• These iconic T.rex and Villain Dino dinosaur masks are inspired by the movie and feature realistic details like skin texture and color, eyes and teeth so kids can become their favorite dinosaurs.
• The masks also include authentic character features and a chomping jaw feature.
Plush

Jurassic World Mini-Plush (GDM82) **NOT SHOWN IN GALLERY**
SRP: $4.99 | 6+ years | Available: Fall 2018
• This assortment captures Jurassic World dinosaurs as babies, hatching from their eggs.
• Each dinosaur is made of soft fabric and materials featuring realistic details.

Jurassic World Basic Plush Assortment (FMM55) **NOT SHOWN IN GALLERY**
SRP: $9.99 | 6+ years | Available: Spring 2018
• This Plush Assortment captures all the style of Jurassic World dinosaurs in soft plush characters.
• Each dinosaur is made of soft fabric and materials featuring realistic details like embossed scales, spikes, claw and toe details and more.
• This assortment includes plush versions of the Stegosaurus, Pteranodon, Tyrannosaurus Rex and Stiggy
**Name subject to change**

Jurassic World Reversible Plush (FTD99) **NOT SHOWN IN GALLERY**
SRP: $14.99 | 6+ years | Available: Fall 2018
• Cuddle up with these ferociously cute plush dinosaurs that also include a fun reversible form feature for double the fun.
• Dinosaur plush figures are made of soft fabric and materials and feature realistic details like embossed scales, spikes, claws, toe details and more. And, each plush dinosaur comes in a reversible egg that can be turned inside out to reveal a cute character.
• Sold separately
o Available: Velociraptor “Blue”, Triceratops
**Name subject to change**

Jurassic World Sound Plush (FPF08) **NOT SHOWN IN GALLERY**
SRP: $14.99 | 6+ years | Available: Fall 2018
• The Plush Sound Assortment captures all the style of Jurassic World dinosaurs in soft plush characters with dinosaur sound effects.
• Each dinosaur is made of soft fabric and materials featuring realistic details like embossed scales, spikes, claw and toe details and more.
• Sold separately
o Available: Tyrannosaurus Rex, Villain Dino
**Name subject to change**

STEM
Jurassic World Fossil Strikers™ Assortment (FTF03) **NOT SHOWN IN GALLERY**
SRP: $9.99 | 6+ years | Available: Spring 2018
• Now kids can play “paleontologist” with the Jurassic World Fossil Strikers™ Assortment.
• This assortment contains four different dinosaurs and their fossilized bones with instructions on how to build the complete dinosaur.
o Sold separately
▪ Available: Velociraptor, Stygimoloch, Triceratops and Pteranodon (available Fall 2018)
• Each fossil skeleton includes a DNA activation key that, once inserted, triggers a strike move iconic to that species.
• Once each dinosaur is assembled, fans can place them in their standee next to the accompanying placard that contains facts and information about the dinosaur

Jurassic World Playleontology™ Kit (FTF12) **NOT SHOWN IN GALLERY**
SRP: $29.99 | 5+ years | Available: Fall 2018 • You’ll find everything needed to excavate, build and display a full-scale T.rex with the bones from the excavation site. • Start the dig with the three included tools (hammer, brush and shovel) to start revealing exciting dinosaur bone finds. • Then, once all the bones are excavated and brushed off, kids can start the assembly process and build the full-scale T.rex and place on the display stand. • Once assembled, there is a function that allows the T.rex to come to life. • **Name subject to change**

Jurassic World Tyrannosaurus Rex Anatomy Kit (FTF13) **NOT SHOWN IN GALLERY**
SRP: $49.99 | 5+ years | Available: Fall 2018
• Now kids can learn anatomy while having fun. This large-sized T.rex has one removable side that allows kids to see how the inner anatomy of the T.rex functions.
• By using the “DNA” key, kids can move the leg to see the muscle flex, see the heart and lungs pump and activate the T.rex’s large chomp.

Jurassic World Kamigami™ Robots SRP: $59.99 | Ages 8+ years | Available: Spring 2018 • With the Kamigami™ build-it-yourself robot platform, kids can create their own Jurassic World Velociraptor “Blue” or Villain Dino robots.
• Just fold and snap together the durable, plastic pieces from the raptor shell sheet.
• Connect to the Kamigami Jurassic World mobile app to customize your movements, interactions, lights, and special Jurassic World sounds.
• Anatomically correct legs give life-like dinosaur movement that you can control from your smartphone or tablet with free iOS and Android app.
Innovation

Jurassic World Hatch ‘N Play Dinos™ Assortment (FMB91) **NOT SHOWN IN GALLERY**
SRP: $14.99 | 8+ years | Available: Fall 2018
• Jurassic World Hatch ‘N Play Dinos capture that magical moment when a baby dinosaur egg hatches and you see the baby dinosaur for the very first time.
• Each egg comes with a unique dinosaur species inside, and when activated, the egg hatches and the top pops off to reveal the baby dinosaur.
• Each figure has a special feature unique to its species: The T.rex’s teeth grow for a super chomp; Baby Blue the Velociraptor has chomping jaw action; the Triceratops has a super stomp; and Stiggy has growing horns.
• Kids can have fun with hatching action again and again and the eggs are also great for storing the baby dinosaurs.
• Sold separately

Jurassic World Super Colossal Tyrannosaurus Rex (FMM63)
SRP: $54.99 | 8+ years | Available: Spring 2018
• This Super Colossal T.rex is three feet long and inspired by the iconic T.rex from the Jurassic World franchise, and features articulation, authentic sculpt and deco, and the ability to eat up to twenty-size mini dinosaur figures.

Jurassic World Pterano-Drone™ (FLY54)
SRP: $119.99 | 8+ years | Available: Spring 2018
• Go to new heights with this quadcopter Pterano-Drone™ that takes flight through a hand-held remote control.
• Includes fun, kid-friendly features like auto-circle and auto-land.
• Sold separately

Preschool
Imaginext® Jurassic World™ Jurassic Rex (FMX85)
SRP: $109.99 | Ages 3-8Y | Available Spring 2018
• Preschoolers can get in on the Jurassic World excitement with this iconic, kid-controlled Jurassic Rex.
• Jurassic Rex lunges forward with arms out and mouth open, chomping her mouth around her prey with the press of the trigger.
• Press the button on the dinosaur’s head to pop-open the blindfolds, and twist the Power Pad to change her eyes between green and red with a glowing-red mouth.
• Press the Power Pad to launch the ATV & send Owen racing into action.
• Includes T.rex dinosaur figure, holding base, projectile launcher, 2 projectiles, ATV & Owen figure.

Imaginext® Jurassic World™ Walking Villain Dinosaur (FMX86)
SRP: $59.99 | Ages 3-8Y | Available Spring 2018
• Help Owen try to control the untamable Villain Dinosaurr that actually chases the ATV.
• Manually pushing the ATV in front of the Villain Dinosaur provokes it and causes it to rush forward in two speeds: walking or rushing.
• Push the Power Pad to make its jaw open or turn it to make the dinosaur walk forward.
• Includes Villain Dinosaur figure, Owen figure and ATV

Power Wheels® Jurassic World™ Dino Racer (FLJ84)
SRP: $259.99 | Ages 3-7Y | Max Weight: 65 lbs.| Available Spring 2018
• Kids can recreate the exiting off-road action of the film on this ride-on Raptor inspired by Blue that includes realistic features like an open mouth filled with sharp-looking teeth.
• Drives on hard surfaces, grass, and rough terrain at max. speed of 6 mph, with a parent-controlled, high-speed lock out for beginner drivers.
• Includes 12-volt battery and charger
42

Mecard, known as Turning Mecard in hits home country of South Korea, is being brought to the U.S. by Mattel, and it definitely got our attention. It’s part card game, part toy cars that when they roll over the card they turn into battling monsters. While maybe not the most original idea, it was impressive to watch them in action and see how well the feature actually works.

The cars will begin launching this spring with the bigger vehicles hitting in the fall.

Here’s the first part of the first episode which Mattel is posting for free on YouTube.

Batman will be receiving a new line of figures called Knight Missions that will focus on the caped crusader. The Multiverse line will continue to grow as well, while the DC Super Hero Girls will receive some new outfits.

Hot Wheels is celebrating its 50th anniversary this year, and is focusing heavily on playsets and tracks. The new Hot Wheels Augmoto mixes virtual reality and car racing as two cars zoom around the track earning weapons and countermeasures, but watch out for damage as it may stop you int he pits until you can use your finger to put out the virtual fire.

And, of course, the Hot Wheels Rocket League RC set will be a hit as you can play a real-world version of everyone’s favorite video racing game.

Rounding out the showroom we have the return of Polly Pocket, the usual updates to the Barbie line and of course new sets for Mega Blocks.

Overall it may not be Mattel’s biggest year, but there are still some awesome items coming throughout 2018.


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Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...


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