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McFarlane Toys boldly plots a new course at Toy Fair 2018

by Sean P. Aune | February 21, 2018February 21, 2018 8:00 am PST

McFarlane Toys has dabbled in a lot of areas over the years, and judging by Toy Fair 2018, that isn’t changing any time soon.

McFarlane Toys is going even deeper into video games this year by diving into smaller titles such as We Happy Few and Hello Neighbor while also hitting major titles such as Call of Duty. As with all of this company’s products, the detailing is superb and really shows off the finer points of any given design.

McFarlane has a lot of properties based off of television in the pipeline with a heavy emphasis on Stranger Things. We’ll see the kids in their homemade Ghostbusters outfits which will even include a tiny Dart in the ghost trap. There will also be a highly articulated Demogorgon which will have 14 points of articulation and can be displayed just about any way you can think of.

And for those who want a fun joke, the Upside Down version of Will Byers will indeed be packaged upside down. It’s the small things that make us laugh.

McFarlane will also be diving into Star Trek this year with action figures of Kirk and Picard and a role-play phased from Discovery that will more than likely kick off a full-line of products from the latest iteration of the property.

It looks like another strong year for McFarlane with plenty of properties or consumers to choose from.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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