Revenue keeps declining for HTC as consumers continue choosing other brands. The Taiwanese company posted its January 2018 results online, and they’re anything but good.
Both month-over-month and year-over-year hits were above 27 percent as HTC generated just $115.8 million in revenue. Holiday shopping had no effect on the company in late 2017, which meant there was no momentum to carry over into the new year. HTC also hasn’t launched a new phone in several months; therefore, consumers have nothing fresh to look for. But the company does still plan to launch a new flagship and possibly addition mid-range and low-end phones in the coming months.
The best strategy for HTC moving forward, by our estimation, would be to condense the lineup to one phone and possibly a second. HTC’s shown signs of doing that already, but it needs to make sure that next high-end phone can compete on paper with others in the field.
If the company doesn’t manage to turn things around in 2018, there’s a possibility HTC declares bankruptcy or sells itself to a stronger entity. HTC simply cannot keep operating with revenue slipping month after month.