Google’s big bet on hardware just got more serious. Nest was already acquired by the company four years ago, but in 2018 the two will be fully integrated rather than operating independently. Both made a joint announcement this week revealing that Google’s hardware division, which faces high expectations this year, will welcome the entire team at Nest.
If anything, uniting the teams brings better synergy. That’s exactly what Google needs as it prepares to go all-in on making hardware in-house and without any help from outside partners.
Nest holds years of experience in home automation, that’s why Google spent more than $3 billion to purchase Tony Fadell’s company in 2014. Google entered home automation in 2016 with the Home, and since then the family has expanded to include the Home Mini and the Home Max. Nest, on the other hand, has focused on thermostats, cameras, a doorbell, and other traditional devices that are connected.
Here’s part of the statement announcing the news:
“By working together, we’ll continue to combine hardware, software and services to create a home that’s safer, friendlier to the environment, smarter and even helps you save money–built with Google’s artificial intelligence and the Assistant at the core.
We’ve had a head start on collaborating since our teams already work closely together, and today we’re excited to make Nest an integral part of Google’s big bet on hardware.”
It hasn’t been confirmed if Nest’s brand will be retired, though if that’s the case it likely won’t be until the end of the year. Come this fall, we could be looking at a very diverse portfolio of new Google-branded products and services.