Samsung’s famed Galaxy S line has been around—and thriving—since the Galaxy S was released in 2010. Now, eight years later, and the company is ready for a big rebrand.
According to GizChina, the Korean company is planning to ditch the S series moniker for “Galaxy X.” Samsung will reportedly introduce its new strategy next year when it introduces what would be the Galaxy S10.
Samsung’s new strategy is allegedly an attempt to align its device as something that sounds more futuristic—a move Apple made with the iPhone X. So, beginning in 2019, we’ll get the Galaxy X, followed by the Galaxy X2 a year later, and so on and so forth.
Interestingly, earlier rumors suggested Samsung’s Galaxy X was going to be the name of its foldable smartphone, which the company has already confirmed is scheduled to come out this year. So, there seems to be conflicting information here.
Whatever Samsung decides to do, it’ll be a momentous occasion considering how familiar people are with its S series of devices. In the meantime, Samsung is gearing up to launch the Galaxy S9 and Galaxy S9 Plus later this month.