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Apple’s iPad sales continue to dwarf the competition

by Danny Zepeda | February 6, 2018February 6, 2018 6:00 am PST

The iPad is still the most popular tablet and it isn’t remotely close. Apple’s maneuvering to keep its tablet offering fresh paid off in 2017, as iPad sales doubled its two main competitors.

According to research firm IDC, Apple sold 13.2 million iPads in the fourth quarter of 2017. That was good for a slight year-over-year increase from the 13.1 million iPads sold in the fourth quarter of 2016. In total, the iPad sales cume for 2017 came out to 43.8 million, which doubled what its next two closest competitors—Samsung and Amazon—managed to accrue combined.

Samsung sold 7 million tablets in the fourth quarter of 2017, bringing its year total to 24.9 million and Amazon sold 7.7 million tablets during the same timeframe, totaling in 16.7 million tablets sold. Huawei and Lenovo came in fourth and fifth in tablets sold in 2017 with 12.5 million and 10.3 million respectively.

The impressive year managed to increase Apple’s tablet market share by 2.5-percent, rising from 24.3-percent in 2016 to 26.8-percent in 2017.

This capped off another mightily successful year for Apple. Last week, the Cupertino company reported its best iPhone revenue ever on the heels of the success of the iPhone X.


Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...