The Snap Store is open for business. It’s the exclusive place for you to purchase Snapchat merchandise made by Snap itself. There wasn’t any build up to the online store’s launch, but Snap immediately started promoting the Snap Store in the Discover section of its app. Millions of users worldwide were shown a teaser within the app that expands into a description of the Snap Store followed by listings for every product.
Out of the gate there are five items available. Here they are:
- Dancing Hot Dog Plushie ($20)
- Winkface Sweatshirt ($50)
- Streak Hat ($30)
- Dog Lens Tee ($30)
- Bring Back Best Friends Sweatshirt ($50)
Pricing seems on the higher end, but maybe the company thinks branded merchandise deserves to be sold at a premium. Snap also can’t afford to go too low on pricing ‘hardware’ considering the Spectacles started piling up in warehouses last year due to underwhelming demand.
Making purchases on the Snap Store is pretty straightforward. When you’re going through items, swipe up on one to see its price and description. Then you’ll have the option to add it to your cart and complete the order. Enter your payment information and Snap will send the goods your way in a few days.
Snap says new items will be introduced on February 8, and existing items can disappear at any time just like pictures and videos do on Snapchat. So don’t wait on anything otherwise it could be gone forever.