Sales of Apple’s iPhone X may not be as bad as reports claim. That’s according to new data from Kantar, which said Apple’s newest flagship ranked among the top three smartphones sold in December of last year.
In the regions Kantar monitors, which includes Europe, urban China, Japan, and the United States, the iPhone X broke the top three among the most popular handsets on the market. That’s impressive considering the odds going against the iPhone X’s favor, like the steep learning curve and high price.
Speaking of price, Kantar believes its data vindicates Apple’s decision to release such an expensive handset.
With Apple’s existing release structure, expectations would always be that the flagship model would be the top selling device in key developed markets, but with the premium price of iPhone X, real life affordability has come into play. Given that in December iPhone X made it into the top three best-selling devices across all key regions, particularly in urban China where it was the top selling model, the pricing strategy seems to have been vindicated.
Although Apple’s iPhone X reportedly ranked highly among the competition, production of the device has reportedly been cut in half due to underwhelming holiday sales. It’s unclear how many units of the iPhone X were sold since it debuted last November, though we may get some insight during Apple’s earnings call this week.
In any case, the iPhone X may not be around that much longer as Apple turns its focus toward a trio of new handsets, which are allegedly planned for this fall.