HTC’s next flagship, the U12, will be pivotal in keeping the company alive. Revenue has been declining for years amid stiff competition worldwide, so whatever’s in the pipeline needs to at least be a moderate success in order to start the turnaround. The company could find itself out of business despite being a longtime Android partner going back a decade if it’s next flagship isn’t a hit. Basically, the future of HTC is riding on the U12.
Trade shows are great for getting exposure, but a weaker brand like HTC needs all the attention it could get. Joining a multi-day event where strong competitors are also present doesn’t set up nicely for the U12. So the company intends to skip one of the biggest trade shows in the mobile industry in favor of a standalone announcement at a later time this spring.
The U12 will not be joining the party in Barcelona next month at MWC 2019, according to Android Headlines.
Rumored specifications for the company’s 2018 flagship include a Quad HD+ display with 18:9 aspect ratio and thin bezels, Qualcomm’s Snapdragon 845, 6GB of RAM, and Android 8.0 Oreo sitting behind HTC Sense. Last year the U11 impressed on paper, but visually the phone looked dated. And HTC didn’t have anyone’s attention for the launch since it took place during Google I/O. Based on the latest report, however, it seems HTC knows that a proper launch event is necessary to get people talking about the U12.
It’s expected that the U12 will now debut in March or April with a release date not long after. Once the phone is on the market, that’s only the start of things HTC should aim to accomplish in 2018.