Last year, YouTube and Hulu jumped into live TV streaming, and the move has paid off as their services saw impressive growth over the year.
According to CNBC, Hulu gained 450,000 paid subscribers and YouTube wasn’t far off with 300,000 paid subscribers of its own. That’s a solid first year for the two services that are competing with Sling TV and DirecTV Now, two services backed by major cable companies. Hulu Live TV offers a plan for $39.99 while YouTube TV costs $35 straight up. Both offer a mix of sports, news and major network channels.
The two big services they are chasing still hold a comfortable lead. Sling TV touts 2 million subscribers while DirecTV Now, which only launched 13 months ago, has 1 million subscribers.
Moving forward, Hulu and YouTube still have a long road ahead to catch up to the competition. Major issues still loom large, like future negotiations for more content with cable companies, but the two companies are on the right path.