Amazon announced that the price of a monthly Prime membership will be going up. Two years after introducing the month-to-month option, the online retailer is raising its monthly fee from $10.99 to $12.99 while maintaining the same advantages.
Rising expenditures on the company’s end have caused the price hike. Amazon now invests in hardware, software, and content with significant amounts of money laid out. The company says that, in recent years, the number of items eligible for free two-day shipping has jumped to 100 million, and same-day and one-day shipping has expanded to nearly 10,000 cities and towns nationwide. Prime Video and Prime Music are also attached to expensive deals for content.
A company spokesperson provided the following statement:
“Prime provides an unparalleled combination of shipping, shopping and entertainment benefits, and we continue to invest in making Prime even more valuable for our members.”
The rest of the statement talks about the types of advancements Amazon has made, but it never actually mentions how some Prime members are going to be paying more money. So what we’re really getting from the company is more of an indirect explanation that customers have to pay their fair share if they want Amazon to continue doing amazing things.
Students, too, are affected by the monthly Prime membership’s change. Their price will go from $5.49 to $6.49 per month.
It might even get customers on the monthly plan to switch to the annual plan. If you opt to pay a one-time fee for a Prime membership every year, you’re only spending $99. The annual membership’s price has not been touched yet in this round of price hikes, and in the long-run it’s cheaper than the monthly membership that turns out to be $156 over the course of twelve months.
Amazon already has the new pricing in effect, so don’t think you’ll be able to lock in the old monthly fee.