Nintendo on Wednesday officially debuted a new initiative, called Nintendo Labo, that encourages young gamers to build stuff—and, no, not in the Minecraft sort of way. Instead, the project will allow folks to create everything from pianos to robots, with the Switch acting as the hub.
Nintendo has already sold millions of Switch units around the world, capturing a diehard audience with games like Super Mario Odyssey, Zelda: Breath of the Wild, and Mario Kart 8. Now, the company is looking to capitalize on the Switch’s popularity by thinking outside of the box.
The new project is the kind of quirky undertaking only Nintendo could pull off. The company describes what Labo is all about:
Get ready to Make, Play and Discover with Nintendo Labo! Nintendo Labo is a new line of interactive build-and-play experiences that combine DIY creations with the magic of Nintendo Switch.
The trailer below is all you need in order to get a sense of what Labo is all about. It looks like an incredibly interactive experience, giving Switch owners the tools to create some really cool stuff. How can you not be charmed by a mini piano made of cardboard?
Labo encapsulates the inventive and inspiring spirit of Nintendo. With the help of games, the company is encouraging young gamers to follow their imaginations to some really cool places.
As part of Nintendo’s Labo experiment, gamers will get a kit that includes a series of cardboard sheets and a Nintendo Switch cartridge. The cartridge includes instructions for how to build objects, along with the games Labo’s creations can be used with.
Nintendo has a history of thinking outside of the box, like when it introduced Wii Fit. Nintendo Labo is a more ambitious initiative that could do wonders for interactivity and imagination. It’s an incredibly creative way to turn the Switch into a tool. Labo could very well inspire kids to get into a field like engineering.
You can see for yourself in the video above. Nintendo Labo will launch on April 20, with prices starting at $69 for the variety kit.