Hulu doesn’t need Netflix-like or HBO-like numbers to be successful. Over the years, the video streaming service has built a solid portfolio of original programming along with licensed television shows and movies to attract subscribers. Now you can find plenty of smart, entertaining things to watch on Hulu for hours on end.
Today we’re learning that more than 17 million subscribers are with Hulu as of the end of 2017.
Considering this lucky as the service doesn’t normally share any numbers relating to its performance, including viewership. The last time we heard about Hulu’s subscribers was in May 2016 when the figure was set at 12 million. So it’s taken slightly more than a year-and-a-half for Hulu to add another 5 million subscribers.
Netflix and HBO, two of its main competitors, combine for over 100 million subscribers in the United States alone. The number gets much higher when you consider their presence in international markets. Hulu, though, only operates in the U.S. as it’s owned by domestic media companies including 21st Century Fox, The Walt Disney Company, Comcast, and Time Warner. (Hulu Japan is a licensed company)
The previous twelve months were terrific for Hulu, which explains why it went ahead to share an update on subscribers and other areas. Hulu says its on-demand library now hosts over 75,000 episodes from 1,700 titles.
Annual advertising revenue reached $1 billion for the first time in its history.
Hulu’s success came after popular shows like Seinfeld and This Is Us were added to the library, but more importantly the service invested heavily in original programming like The Handmaid’s Tale. Its flagship original based on Margaret Atwood’s novel from 1985 picked up multiple Primetime Emmy and Golden Globe awards. There’s also the live TV streaming component, Hulu with Live TV, that’s been able to match daily viewership with linear television.
The plan for 2018 wasn’t laid out, but expect to see even more content premiere on Hulu in the coming months. Multiple projects from critically-acclaimed directors, writers, and producers are in development.