Don’t expect to see LG’s next flagship debut at MWC 2018 in late February. It seems there has been a change of plans despite the company consistently appearing at the trade show every year to make a big announcement. LG just isn’t ready to show the world its ambitious new product.
A report published this week suggests the phone isn’t close to production and thus won’t be made official anytime soon.
Multiple sources say that, while a number of South Korea-based carriers have agreed with LG to offer the flagship on their lineups, the phone is far from ready to be released. LG is now expected to launch the phone in mid-March with a release date following in late April. One source did say that April 20 could be the release date for LG’s 2018 flagship around the world.
LG would not comment on the story.
Notice that we haven’t referred to this upcoming phone as the G7. Last week it was reported that the G series would be retired or at least heavily rebranded. LG’s main series has become a little stale in recent years, and the company has to do whatever necessary to rebound in 2018. The G series could be dropped for something entirely new as the company starts fresh and repositions itself in the mobile industry.
Delaying the announcement and release of its 2018 flagship would certainly help LG. In 2017, the company announced the G6 at MWC but released it months later. Everyone had already turned their attention to Samsung’s Galaxy S8, which debuted at a standalone event a few weeks after the G6’s launch. Now, with Samsung expected to bring the Galaxy S9 to MWC, LG shouldn’t try to go face-to-face as its rival often gets more attention.
We’ll be on the lookout for leaks and reports relating to LG’s plans. Since the phone isn’t expected to be made official for at least two more months, we still have plenty of time for big pieces of information to emerge.