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LG’s elegant new 4K TV packs Google Assistant and more

by Brandon Russell | January 8, 2018January 8, 2018 8:45 am PST

As par for the course at CES, a slew of new TVs have been announced to kick off the New Year—and many of them you’ll probably never own, let alone see in a store near you. But does that even matter? At this point, we just like staring at shiny new objects, even if they do remind us that our TV at home is in need of a serious upgrade.

LG is introducing a trio of new smart televisions, headlined by the LG Signature OLED TV W8, which boasts a wallpaper design that LG says is “the pinnacle of OLED TV technology.” It support sa myriad of HDR formats, including Dolby Vision, along with “active HDR” technology that LG claims can improve the images from HDR 10.

The TV also combines webOS smart TV platform with Google Assistant, allowing users to control the TV using their voice. Which is sure a nice touch, and something that’s extending LG’s other TV announcements from CES.

If you’re looking for the pinnacle of LG’s TV lineup, the new W8 is, as the name implies, the signature for 2018.

LG also introduces two other TVs, the E8 and SK9500, both of which feature support for 4K HDR. The E8 is an OLED panel with an integrated sound bar for 60W, 4.2 channel sound with Dolby Atmos. Like the W8, it supports active HDR and LG A9 processor.

Finally, the SK9500 features an Advanced Nano Cell display, 4K HDR support, and a metal craft design for a minimal profile. LG says the TV doesn’t have a front cover, allowing the company to minimize the device’s bezel.

You can feast your eyes on each model in the gallery below.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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