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Facebook is shutting down a service nobody used

by Brandon Russell | January 8, 2018January 8, 2018 11:45 am EST

When a digital assistant dies, does anyone mourn its death? Because Facebook is shuttering M, the human-enhanced technology that became a topic of intense interest a few years ago. Facebook said it learned a lot from the “experiment,” which has been grossly overshadowed by Google Assistant and other competing AI.

Facebook M launched as artificial intelligence that was enhanced by human interaction, offering Messenger users a way to make plans, make payments, and more. It was an intriguing approach to the crowded market of digital assistants, but it was only available to a limited number of users (about 2,000) in California.

“We launched this project to learn what people needed and expected of an assistant, and we learned a lot,” Facebook said in a statement. “We’re taking these useful insights to power other AI projects at Facebook. We continue to be very pleased with the performance of M suggestions in Messenger, powered by our learnings from this experiment.

It’s likely we’ll see Facebook M appear in some capacity on Facebook in the future. But it looks like Assistant, Alexa, and Siri have won the artificial intelligence war thus far. Facebook M officially dies on January 19.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.