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Apple’s App Store made a killing this holiday season

by Danny Zepeda | January 5, 2018January 5, 2018 6:00 am EST

New Year’s Day was a very good day for Apple. The App Store saw a record-breaking number of purchases during the 2017 holiday season, with the biggest day being New Year’s Day.

Apple revealed the news in a press release, touting a fantastic holiday season. On the week starting with Christmas Eve, purchases through the App Store exceeded $890 million. New Year’s Day alone saw $300 million in purchases made by customers.

“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” stated senior vice president of World Wide Marketing Phil Schiller of the record-breaking numbers.

A big sum of that money probably had to do with people getting Apple gift cards for Christmas. Apple didn’t reveal specifics about how that $890 million breaks down, but it was a very good holiday for the Cupertino giant.

Apple won’t see all that money go into its vault. Most of that will go to distributors and developers for games and app purchases, but Apple will get a 30-percent cut for doing essentially nothing. By our estimation, Apple made $267 million based on its cut of App Store revenue. Making this even more impressive is the fact that this is on top of the healthy iPhone sales Apple saw during the holiday season.

Even amidst the whole battery debacle, Apple is still finding ways to make an insane amount of profit.


Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...