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Don’t hold your breath for the LG G7 as the company prepares to rebrand

by Justin Herrick | January 3, 2018January 3, 2018 10:00 am EST

The 2018 flagship from LG won’t be the G7, according to the Korea Herald. It’s believed that the company is exploring its options to rebrand the G series after a few years of failing to gain any momentum in the mobile industry. While the new phone will likely keep ‘G’ in its name, LG is considering everything from inserting a two-digit number and installing an entirely new name.

Changing up its series names isn’t anything new for the company. Before the G series became globally-recognized, it was known as the Optimus G series. LG dropped “Optimus” in 2013, and the G2 led the way. Then, in 2015, LG introduced the V series as its secondary flagship. Both the G series and V series are well-known throughout the world, but LG feels its brand may have become a little stale in such a competitive space.

There are quite a few things LG needs to do in 2018; however, assembling a big-budget advertising campaign is at the top. If the G series undergoes a dramatic change, it’d be the perfect time for the company to reboot and run new ads.

LG confirmed that a rebrand is on the way, but the company offered no additional details.

We’ll just have to wait until the high-end device becomes official. It’s expected that LG will host a launch event for its next flagship at MWC 2018 in Barcelona, which begins in late February. And it’d be a busy week as Samsung, too, is expected to bring the Galaxy S9 to the trade show. Rebranding the G series would certainly create buzz for LG and prevent all eyes from shifting to Samsung as quickly as they have in the past.

Korea Herald Phone Arena

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...